Helping Founders Level the Playing Field

with Institutional Investors

 
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Private Equity, Venture Capital, Industry Strategics, and Family Offices all have unique needs.

Why does raising capital from these groups FEEL so challenging and frustrating?

The reason is simple.

It's because you were never trained on how to do it.

Very few people were born into this world great at raising investor capital. Unfortunately, however, investors both expect and demand that founders excel at this task.

Maybe it's time to stop shouldering this burden all by yourself. Perhaps now is the right time to talk with professionals that have been through the process before.

All world class athletes have a team of advisors, coaches, and stakeholders that support their efforts.

Why would you ever expect to be world class at the task of raising capital for your firm without a similar level of support?

Do you feel like investors have the upper hand? We help level the playing field for Founders.


 
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HIGHLY-FOCUSED BUSINESS PROGRESS ALIGNMENT

Successful capital campaigns meet or exceed the investor’s expectations for business progress alignment. Institutional investors demand highly-developed product/market fit, a proven business model, sales funnel, go-to-market, pricing strategy, metrics, and revenue milestones.

 
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OPTIMIZED INVESTOR TARGETS AND POSITIONING

Successful capital campaigns are solely focused on pitching appropriate investors and meeting their investment needs. The key is to focus on highly-targeted investor profile lists, with an opportunity that fully meets the investor’s criteria, a clearly articulated message, and effective supporting materials.

 
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STRUCTURED CAPITAL MARKETS PROCESS

Successful capital raises are well organized and executed. Characteristics include an organized process that matches capital goals, proper financing structure, defined roles for management and Board, and well-defined KPIs, metrics, timeline, and budget.


What Our Clients Say

“I WAS UNPREPARED FOR THE DEPTH AND BREADTH OF COUNSEL AND SUPPORT Bennu Partners PROVIDED THROUGH THE [capital raise] PROCESS. They BECAME A KEY STRATEGIC PARTNER FOR ME AND THE COMPANY, NOT ONLY FOR INVESTMENT, BUT OTHER GROWTH CHALLENGES WE WERE IN THE MIDST OF INCLUDING ORGANIZATIONAL STRUCTURE, LEADERSHIP, AND MANAGEMENT CHALLENGES. They QUICKLY BECAME A SOUNDING BOARD AND ADVISOR IN MORE AREAS THAN I HAD EXPECTED. Their FREQUENT PRESENCE IN THE COMPANY PROVIDED GROUND TRUTH ON OUR BUSINESS, PERSONALITIES, STRATEGY AND VALUE PROPOSITION, AND HELPED Them SEE OUR COMPANY IN WAYS THAT WE HAD NOT. WITHIN A COUPLE OF WEEKS, They BEGAN TO REFRAME OUR VIEW OF OUR BUSINESS AND GROWTH STRATEGY TO A FORM THAT WAS MORE EASILY AND POWERFULLY COMMUNICATED INTERNALLY AND EXTERNALLY. THE FEEDBACK WE RECEIVED FROM INVESTORS AND BOARD MEMBERS WAS THAT IT WAS ONE OF THE BEST INVESTMENT STORIES THEY HAD SEEN.” SCOTT T. - Founder and CEO


Just a few of the many growth-stage companies we have assisted: