As an entrepreneur you don’t understand investors. Whether you realize it or not - that lack of understanding is hurting you and your company.
You have a business that you are passionate about. You have customers you are passionate about. You have partners, peers, and employees you are passionate about.
Investors and capital? That is not where your passion resides - and it shows.
You’ve likely heard all of the terms: venture capital, private equity, strategic investors, angels, institutional investors, endowments, family offices, ultra-high net worth, foundations, private credit, and corporate VC. However, if pressed even a little, you can’t give you an accurate description of who these people are, what they do, or how they differ from each other - or why it matters.
Your lack of understanding of the needs and goals of the investor is costly. It is holding you back, it is holding your company back, it is hindering your company’s ability to secure growth financing, and it is getting in the way of the future success of the business. It is costing you time and money.
If your company needs growth capital, then you HAVE to get to know investors better.
You will never have a successful marketing campaign without fully understanding your target customer inside and out. When financing growth, the investor IS your customer. Therefore, if you want to be successful with investors, you BETTER understand your customer. You need to start THINKING the way they think.
The Capital Mindset™ framework was born of the frustration of watching otherwise viable companies fail to secure financing, or waste significant money trying to do so - simply because entrepreneurs do not understand the Mindset of the investor, how to satisfy the investor’s needs, or how to approach and engage the investment community.
The purpose of Capital Mindset™ is extremely simple.
It helps entrepreneurs to think more like investors and secure capital more effectively by avoiding very common, basic mistakes made in the financing process. Mistakes that lead to a significant waste of time, lengthening the financing process far longer than necessary, and costing tens if not thousands of dollars of lost cash burn.
To put it bluntly – Capital Mindset™ is meant to save the two things most important to you – your precious time, and your hard-earned money.
For over three decades in growth-stage investing, Marc has operated alongside, evaluated, advised, and invested in countless growth-stage companies and funds - both on and off Wall Street. He knows how investors think, and knows what they are looking for in a business opportunity.
In addition, he served as Managing Director of the Colorado office of Endeavor, the world’s largest scale-stage entrepreneur advisory network and venture capital fund – supporting over 2,600 scale-stage founders, operating in over 45 countries. Marc knows how entrepreneurs think and how they need to approach the growth financing process.
Raising a round of growth financing can be an intimidating process for any entrepreneur. This is true whether you are raising a first-time funding round, obtaining expansion capital for a mature and growing business, engaging industry strategic investors, or bringing institutional investors into a family-run business.
Capital Mindset™ provides a foundational understanding of the Mindset of the investor. Information that you NEED. Information on how to think and act like investors in order to be more successful, how to target appropriate investors, and how to actually create a structured process that you and your team can utilize for success.
Knowledge is power. Understanding the investor’s Capital Mindset™ will power your business forward. The Mindset is your advantage.
