Capital Sprint90™: Get the Financing Process Moving - FAST!
Your company needs growth financing - NOW!
Who Capital Sprint90™ is Designed For:
Whether you are an Entrepreneur raising your first round, a Founder/CEO managing a rapidly expanding growth-stage company, or an Owner of a mature family business looking for growth financing/exit - there is a lot riding on your shoulders.
Not only your future, but the future of your employees, their families, and your stakeholders all depend on your ability to successfully finance the company’s next phase of growth. Everyone has advice for you - but few people can truly understand exactly what you are going through.
Let’s be perfectly clear - companies that are an obvious fit for the investment community don’t hire us. If investor capital is going to fall through the door, why pay us money to help them? We get hired for financing rounds that are challenging.
We often see a fundamental disconnect between investors and entrepreneurs. Investors approach the situation in a binary fashion. They believe that either your business is ready for capital or not. As such, they reject 99%+ of the companies that they meet.
However, growing businesses are NOT binary. Many companies would attract more capital if key strategic improvements were made to the business, if entrepreneurs had deeper knowledge on how to more effectively target investors, and if management teams understood how to create the structural elements of a successful financing process.
Investors expect entrepreneurs to be capital markets experts and completely understand their needs. However, this is simply not the case. The vast majority of entrepreneurs are NOT capital markets experts, and have little (if any) understanding of the needs and expectations of investors.
These are some of the challenges that Capital Sprint90™ was designed to help entrepreneurs overcome. If this situation resonates with you and your team - utilizing Capital Sprint90™ is the prudent next step.
This is an impactful solution for:
Seed and Series A Rounds,
First Time Founders,
Companies with a highly-technical product or service (ie. science, engineering, hard tech),
owners of a family business that are contemplating taking investor capital for the first time.
Goals of Capital Sprint90™:
There are an infinite number of reasons why a financing round can be a challenge. Every financing journey is nuanced. Every Founder, Entrepreneur, CEO, and Business Owner has a business and opportunity set that is unique to them.
Over three decades of experience in investing, we have pretty much seen everything - fads, memes, bubbles, recessions (both great and small), funding markets that were wide open, and funding markets that were tightly shut. We have witnessed many failed financings. However, we don’t believe that ANY financing situation is impossible.
In our experience, challenging financings ALL suffer from one or several shortcomings in three key areas. First, something within the business is not well-aligned to the needs of the investor. Second, the company is likely either not targeting the correct investor community, or neglecting other key investor demographics. Third, there are weaknesses or deficits in how the management team is running the financing process.
None of these need to be fatal. The good news is that, with the appropriate planning and work, challenges in the business, incorrect investor targeting, and weaknesses in the capital raise process are all correctable.
You are aware that your internal team does not have the necessary capital markets expertise, and are open to collaborating with professionals that do. However, you don’t have the financial resources to hire a full-time financing leader, or an expensive investment banking partner. You need expert collaboration, but in a timeline and ‘bite-size’ that fits your financing budget.
The goal of Capital Sprint90™ is to step in and help entrepreneurs to overcome these challenges. We systematically walk Founders through all three major phases of a successful financing. The goal is to correct weaknesses in each category - thus helping to make the company more attractive candidate for capital.
Capital Sprint90™ utilizes a slimmed-down version of the Capital Mindset™ Framework. Each company participant in the Sprint process is expected to have reviewed and have a working understanding of this Framework. The process will include reviews, discussions, and up-leveling of all of the elements of a successful financing process as listed below:
Capital Mindset Part #1: Business Progress Alignment
Product
Customer
Business Strategy
Revenue Execution
Industry and Competition
Capital Mindset Part #2: Effective Investor Positioning
Investor Feedback
Mapping the Company’s ‘Growth DNA’
Profiling Appropriate Investors
Targeted Collateral Creation
Investor Targeting
Capital Mindset Part #3 Structured Capital Markets Process
Organizational Goal Planning
Creating Team Roles
Relationship Management
Execution of Outreach Program
Process & Infrastructure Governance
Every company and every financing round is nuanced and unique to that situation. The strengths and weaknesses vary from company to company. As such, the areas of deep focus and project sequencing of Capital Sprint90™ will be customized to the particular needs of your company. However, a standard 90-day sequencing agenda is available upon request.
Session Result:
In this environment, getting expert assistance with a financing round is a necessity - not a luxury. The first 90 days of that process are critical. Taking time in the first 90 days to master each element of a successful financing process can save months of mistakes, wasted time, and significant cash burn.
We move fast, so that you can move fast. And best of all - we are gone in 90 days. You gain the strategy and investor outreach materials you need for the financing process, with assistance from experts that have been through the process before - all in a flat fee, budget-saving package.
Package:
Duration: 90-day commitment.
Cadence: Minimum of one meeting per week for the duration of the process.
Requirements:
Any participant in the process must have first reviewed the Capital Mindset™ Framework. Doing so helps to set expectations and understand the philosophy of the process.
Company must have already completed a Capital Pathfinder™ session or a Capital Diagnostic Scan session, prior to beginning the Sprint process (that cost will be rolled into the cost of Capital Sprint90™).
Please be prepared to share all available and relevant material (if any) beforehand: pitch deck, marketing material, financing round strategy, budget, financials, team roles and responsibilities, and any other material relevant to the process.
If your company is already working with an outsourced service provider (CFO, CMO, COO, etc.), it is useful to have those individuals involved in this process as well.
Cost: Projects run $4,500 - $7,500/month. Dependent upon the current state of the financing, the complexity of the business, and the goals of the company. Every dollar maps directly to measurable business outcomes and deliverables.
The starting gun has already gone off. Stop delaying. Get sprinting now!